Uwagi:

Includes bibliographical references and indexes. - Non-verbal and multimodal metaphor in a cognitivist framework : agendas for research / Charles Forceville -- Brand images : multimodal metaphor in corporate branding messages / Veronika Koller -- Cutting across the senses : imagery in winespeak and audiovisual promotion / Rosario Caballero -- Interaction of multimodal metaphor and metonymy in TV commercials : four case studies / Eduardo Urios-Aparisi -- Nonverbal and multimodal manifestation of metaphors and metonymies : a case study / Ning Yu -- Visual metaphor versus verbal metaphor : a unified account / Francisco Yus -- Metaphor in political cartoons : exploring audience responses / Elizabeth El Refaie -- Image alignment in multimodal metaphor / Norman Y. Teng -- Visual metaphoric conceptualization in editorial cartoons / Joost Schilperoord and Alfons Maes -- Anger in Asterix : the metaphorical representation of anger in comics and animated films / Bart Eerden -- Pictorial metaphors of emotion in Japanese comics / Kazuko Shinohara and Yoshihiro Matsunaka -- Words, gestures, and beyond : forms of multimodal metaphor in the use of spoken language / Cornelia Müller and Alan Cienki -- Metonymy first, metaphor second : a cognitive-semiotic approach to multimodal figures of thought in co-speech gesture / Irene Mittelberg and Linda R. Waugh -- Music, language, and multimodal metaphor / Lawrence M. Zbikowski -- The role of non-verbal sound and music in multimodal metaphor / Charles Forceville -- Multimodal metaphor in classical film theory from the 1920s to the 1950s / Mats Rohdin -- Multimodal expressions of the human victim is animal metaphor in horror films / Gunnar Theodór Eggertsson and Charles Forceville